About
I help small to medium-sized businesses get clarity, build momentum, and grow — by fixing what actually matters.
I work across strategy, messaging, websites, marketing systems, automation, and practical AI. Sometimes that means high-level thinking and direction. Other times it means rolling my sleeves up and building, fixing, or improving what’s already there.
The focus is always the same: clearer decisions, cleaner execution, and results that actually move the business forward. No buzzwords. No guesswork. Just practical thinking and hands-on delivery.
What you get when we work together
- Clarity on what matters (and what doesn’t)
- Cleaner execution across web + marketing
- Systems & workflows that keep momentum
- Automation & practical AI to remove friction
Based in Cornwall. Working with clients UK-wide (and remote).
Most businesses don’t need more marketing.
They need clarity, a solid offer, a website that converts, and a simple system that keeps momentum. Too many businesses are sold complexity when what they really need is focus.
My approach
- Cut the noise: focus on what creates leads and revenue
- Build the fundamentals: message, offer, website, conversion
- Add leverage: systems, content workflows, automation
- Measure & improve: keep what works, kill what doesn’t
How I think
These principles guide how I work and what I recommend.
Strategy first. Tools second.
Tools don’t fix weak offers. Fundamentals come first.
Speed beats perfection.
Momentum wins. We ship, learn, and improve.
Clarity converts.
If people don’t understand what you do quickly, they won’t enquire.
AI should remove friction.
AI is valuable when it saves time or improves consistency — otherwise it’s noise.
A common outcome
“Working together gave me crucial strategic clarity and a clearer sense of how far that strategy could take the business. I was consistently challenged to think bigger and more deliberately.”
— Luis Pruto, CEO (Italy)
Who I work with
Small and growing businesses who want clarity, modern systems, and someone who can actually execute.
Founders & solopreneurs
Clear offer, strong presence, simple systems.
Local & service businesses
Trust, enquiries, and a competitive edge.
Small teams
Focused execution without agency overhead.
If you want clarity and momentum, let’s talk.
Tell me where you are now and where you want to go. I’ll recommend the fastest route — and what to ignore.
Prefer email? Send a message and I’ll reply quickly.