My digital marketing program is designed to drive more prospective buyers to your website and then convert those prospects in to leads and in turn – those leads become sales.
If you need an explanation on digital marketing, well – it is pretty self explanatory – it is simply marketing using digital tools.
I will put together a custom digital marketing plan for you that is based on your business’s goals. I will then execute that plan on a monthly basis, giving you detailed reports on progress and fine tuning as we go on to tweak the ultimate digital marketing strategy for your business.
The plan comes in three easy to understand parts and works as follows:
- Attract more prospects – Gain more website traffic through content marketing strategies, email marketing, search engines optimisation (SEO), pay per click (PPC) and social media
- Convert more leads – Having more traffic does not equal more sales – you need to convert the traffic from an anonymous website visitor in to an identifiable lead. I do this in many ways from downloadable content offers (such as ebooks or coupons), lead nurturing via email, A/B testing, compelling videos and a whole lot more
- Close the sales – More leads are of no use to you if you can’t close the sale. I will empower your sales team with new tools and data to help them close more of the leads that I send through to you.
How is the program structured?
My digital marketing strategy is executed on a monthly retainer basis. After an initial research, analysis and planning phase, I provide you with a custom digital marketing plan to reach your business goals and then I begin executing and actioning that plan. The program is tailored specifically for your company, your competition, your industry and location. The initial strategic plan that i provide outlines the tactics and strategy to be executed over the following 12 months.
What kind of reporting will I receive on progress?
I am a firm believer in measurable results in order to help drive your success, as such I measure and provide comprehensive reports every month. These reports will detail my progress towards your goals and include metrics such as website traffic, form submissions, downloads, video plays, leads created, leads closed and even phone calls to your sales team.
Pricing – How much will it cost?
In order to get the maximum benefit from my digital marketing strategy and action plan you will need to make an investment in your company. The amount of investment is relative to the amount of hours per month are available to execute your custom plan and determines the level of return you can expect from that investment. Your investment depends on your specific business/leads goals and how fast you need to get them.
Typically a client on my digital marketing strategy will invest between £500 – £5000 per month.