You have painstakingly crafted a killer website, written ‘content’ worthy to be called the ‘king’, and effectively leveraged search engine marketing to drive a substantial amount of visitors to your website. You expect sales to soar but sales are low or not where you want them to be. You wonder ‘why’ because every bit was executed with precision. Perhaps you overlooked a very essential bit – the website was not optimised for conversion. Read more
In order to survive in today’s highly unpredictable and competitive environment, business leaders can not leave one stone un-turned in their search for excellence! The marketing audit may just be the missing link! Read more
A successful entrepreneur has certain hits that contribute to making him or her successful. He or she should understand their target customer and the pain that they are suffering and should be prepared to provide a product or service that solves that customer’s pain problem. Read more
Often presenters get so caught up in their content, that they fail to realise the perception they create through another important receptacle – the eyes. Let me explain. Read more
A world class brand has 8 functions. It is critical to understand these functions to create a world-class brand. In a New Media Age, a marketer must have a solid understanding of branding. Social Media is a god send for a marketer. In order for this great tool to work, a marketer must be able to drive customers to their brand, at the exclusion of all other brands. Read more
Utrecht University, Netherlands is ranked at 86th position by education advisory Times Higher Education (THE) World University Rankings, 2017. Apart from being affordable, the campus is an abode for students all around the world. Read more
We all know that an online presence is essential in this day and age but getting the right image is only half the battle in getting those all important conversions. The real meat in a web presence is being able to analyse the way in which consumers and customers interact with that presence and then take actionable steps to improve it. Read more
I can’t tell you how many times I get asked the same type of question “I need a website, what’s the cheapest you can do it?” Everyone wants a good deal, and I totally understand that but in order for me to fully ascertain what is needed for your business I need some initial information from you. Read more
