While implementing an AdWords campaign is an effective strategy, it is only as good as your skills and knowledge of it. This is why one of the biggest mistakes when it comes to using Google AdWords is assuming you know what you are doing. While it seems easy on the surface to create ads and manage pay per click (PPC) campaigns, there is much more to them in reality. Read more

When an organization hires management or IT consultants, line managers must ensure that the consultants deliver the results promised. In this article, I summarise six techniques used by consultancies to maximize their own profitability. Some of these are just savvy business, some are dishonest, some are fraudulent – all are widespread throughout the consulting industry. By making organizations aware of these practices, I hope they will be better armed as they pay out their consultants’ usually generous fees and expenses. Read more

More and more companies are looking seriously at the skill of coaching as a method of developing and enhancing the performance of their staff and teams. The more enlightened organisations now insist that all line managers are competent in the skill of coaching while others are going even further and creating specialist ‘coach’ roles in order to support employees and teams within the organisation. Read more