business-ethics

Why are ethics in business so important? Isn’t it enough to comply with the letter of the law and the rules of society? What’s in it for the business enterprise? Read more

google-adwords

While implementing an AdWords campaign is an effective strategy, it is only as good as your skills and knowledge of it. This is why one of the biggest mistakes when it comes to using Google AdWords is assuming you know what you are doing. While it seems easy on the surface to create ads and manage pay per click (PPC) campaigns, there is much more to them in reality. Read more

hire-a-consultant

Businesses hire consultants because of many reasons. Generally, they help organizations in boosting efficiency and performance. Also, they analyse businesses and come up with solutions. Also, they help companies meet their goals. Business owners must consider hiring business consultants if they need help or perhaps need a catalyst for the changes that arose in their companies. Read more

maximise-profits-consultancy

When an organization hires management or IT consultants, line managers must ensure that the consultants deliver the results promised. In this article, I summarise six techniques used by consultancies to maximize their own profitability. Some of these are just savvy business, some are dishonest, some are fraudulent – all are widespread throughout the consulting industry. By making organizations aware of these practices, I hope they will be better armed as they pay out their consultants’ usually generous fees and expenses. Read more

Change your mindset

I believe the importance of mindset behind any marketing campaign is crucial and it will fundamentally shape the outcome. Read more

Internal Coaching - Tim Lord

More and more companies are looking seriously at the skill of coaching as a method of developing and enhancing the performance of their staff and teams. The more enlightened organisations now insist that all line managers are competent in the skill of coaching while others are going even further and creating specialist ‘coach’ roles in order to support employees and teams within the organisation. Read more

Conversion Rate Optimisation - Tim Lord

You have painstakingly crafted a killer website, written ‘content’ worthy to be called the ‘king’, and effectively leveraged search engine marketing to drive a substantial amount of visitors to your website. You expect sales to soar but sales are low or not where you want them to be. You wonder ‘why’ because every bit was executed with precision. Perhaps you overlooked a very essential bit – the website was not optimised for conversion. Read more

Digital Marketing Audit - Tim Lord

In order to survive in today’s highly unpredictable and competitive environment, business leaders can not leave one stone un-turned in their search for excellence! The marketing audit may just be the missing link! Read more

Reasons to outsource - Tim Lord

During the time of global meltdown, corporations across Great Britain have tightened their belts. IT is being outsourced along with many business functions. As per a recent report from Computer Weekly magazine, the IT outsourcing is witnessing a year-on-year growth of 5.9%. Read more

So what is a business strategic plan? Basically it is a combination of what you want your business to be and a road map to get there. Here’s how to get your company focused, stable and profitable. Read more