A world class brand has 8 functions. It is critical to understand these functions to create a world-class brand. In a New Media Age, a marketer must have a solid understanding of branding. Social Media is a god send for a marketer. In order for this great tool to work, a marketer must be able to drive customers to their brand, at the exclusion of all other brands. Read more
The importance of mindset in marketing and business
I believe the importance of mindset behind any marketing campaign is crucial and it will fundamentally shape the outcome. Read more
Internal Company Coaches – Facing Up to the Challenges.
More and more companies are looking seriously at the skill of coaching as a method of developing and enhancing the performance of their staff and teams. The more enlightened organisations now insist that all line managers are competent in the skill of coaching while others are going even further and creating specialist ‘coach’ roles in order to support employees and teams within the organisation. Read more
Why you NEED Website Conversion Rate Optimisation
You have painstakingly crafted a killer website, written ‘content’ worthy to be called the ‘king’, and effectively leveraged search engine marketing to drive a substantial amount of visitors to your website. You expect sales to soar but sales are low or not where you want them to be. You wonder ‘why’ because every bit was executed with precision. Perhaps you overlooked a very essential bit – the website was not optimised for conversion. Read more
Why the Perfect Strategic Tool is a Marketing Audit
In order to survive in today’s highly unpredictable and competitive environment, business leaders can not leave one stone un-turned in their search for excellence! The marketing audit may just be the missing link! Read more
The top 10 Reasons to Outsource Your IT Support Requirements
During the time of global meltdown, corporations across Great Britain have tightened their belts. IT is being outsourced along with many business functions. As per a recent report from Computer Weekly magazine, the IT outsourcing is witnessing a year-on-year growth of 5.9%. Read more
The 7 steps to Strategic Planning Roadmap
So what is a business strategic plan? Basically it is a combination of what you want your business to be and a road map to get there. Here’s how to get your company focused, stable and profitable. Read more
Get new clients with these Top 7 Ways Of Thinking
If you are a sales person or a business owner looking to find prospects you can sell your new products or services to, your success will depend on your ability to promote yourself and what you have to offer. Read more
The Top Twenty Traits That Make For A Successful Entrepreneur
A successful entrepreneur has certain hits that contribute to making him or her successful. He or she should understand their target customer and the pain that they are suffering and should be prepared to provide a product or service that solves that customer’s pain problem. Read more
5 Presentation Visual Howlers to Avoid
Often presenters get so caught up in their content, that they fail to realise the perception they create through another important receptacle – the eyes. Let me explain. Read more
Social Media Strategy and Branding: What Are the Eight Functions of a Brand?
A world class brand has 8 functions. It is critical to understand these functions to create a world-class brand. In a New Media Age, a marketer must have a solid understanding of branding. Social Media is a god send for a marketer. In order for this great tool to work, a marketer must be able to drive customers to their brand, at the exclusion of all other brands. Read more